4 Ways to Make Your Advertising Unforgettable

Posted in Business Advertising Techniques,  on October 3, 2013  by Valpak - See
more at: http://advertise.valpak.com/4-ways-to-make-your-advertising-unforgettable/#sthash.vHRCdqPn.dpuf

People are always looking for the “secret sauce” to make advertising more successful. After 45 years, we’ve got a solid sense of what it takes, from tried-and-true methods to incorporating the newest technologies.
Ultimately, we know that one of the best ways to get customers into your
store is to make your message memorable. So, we looked into the science behind memory to bring you some tips to help make your direct mail ads stick.

1. Be Upfront. Abstract ideas are harder for the brain to process. When
   the message and phrasing makes your product or service real to the
   consumer, they’ll remember you and your brand much easier. 
2. Key Takeaway: Use easy to understand, clear phrasing in your ads to convey exactly what the consumer will get by redeeming your offer.
3. Engage Your Customer. Grabbing attention and getting eyes on your ad is crucial to making it memorable.  Engage your audience in your ad by making it relevant to their wants and needs. 
4. Key Takeaway: Make all of the elements of your ad informative or
   enticing to draw consumers into the main message, the offer.
5. Connect all the Pieces. The brain processes faster and more easily
   when all the pieces of information support each other to make up one key message. All of the elements of your ad should support each other and connect to form one cohesive message. 
6. Key Takeaway: Make your message consistent. The picture, copy, and offer should all flow seamlessly to support your brand’s message.
7. Set It Up Right. We make sense of information that is sorted into an
   easy-to-understand format. Information in your ad will stick when it is sorted in a logical way with proper visual spacing. 
8. Key Takeaway: Present the information in your ad in an organized
   layout that points the recipient to the main offer. Bonus: That’s why we created our OHIO formula.

Incorporating these tips into your ads will ensure that your direct mail
pieces are memorable, which will lead to increased value in every ad you send to your customers.


How do you make your advertising memorable?

- See more at: http://advertise.valpak.com/4-ways-to-make-your-advertising-unforgettable/#sthash.vHRCdqPn.dpuf